With summer just around the corner now is the calm before the storm. Maximise your business profits this barbecue season with our top tips.
1. Introduce Cooked Samples:
Allowing your customers to try a sample of one of the cuts you are trying to promote this summer will help engage the customer and get them coming back.
For the majority of retail butchers adding some cooking will only require a small scope change with the Council.
2. Bring the Positives to Light:
The consumer is becoming increasingly ethically aware, especially in regards to the meat they eat. Take advantage of this by pointing out the positive attributes of your products such as;
- Local sourcing of product
- Animal Welfare
- Environmental factors
3. Organise your Storage:
Badly organized storage causes wastage. And coming into barbecue season you are likely to be bringing in more stock. Make sure you have appropriately planned for the storage of this stock by asking yourself the following questions:
- Is it going to be cold enough?
- Is it easily accessible?
- Will cooked and uncooked product be kept separately?
- Where will rejected/recalled/returned stock be stored?
- Do I need to consider any allergens?
4. Get on Social Media:
If you haven’t already, get yourself a Facebook business page and get out there! The number of people using social media is continually growing with 75% of millennials making their purchasing decisions based on Facebook posts (remember – millennials are all grown-up now with families of their own!).
As a side note; up to 70% of people trust brands who use videos more than brands who don’t.
5. Avoid Costly Problems:
Compliance issues can be costly. It can threaten your ability to trade and even lead to stressful and expensive product recalls. Putting in some attention now may save you spades later. There are two main areas to make sure are in order;
- The right registration for the job: things can change quickly in the world of business so check your registration details. Make sure you are covered for your whole scope of operations and if you are not get it sorted.
- Keep on top of Record Keeping: as things get busy it is essential to make sure record keeping is kept up to date. Take a moment to check that you have all the required records ready to go for staff. It may be time to streamline this part of the business to make it as easy as possible to stay compliant. FCP Log could be an option for you.
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